The first light The first Sunday of Advent marks more than the start of winter, it’s an invitation to slow down. In Japan, the change of seasons is seen as a time for reflection, not resistance. Each transition carries its own rhythm, its own quiet beauty.With The Winter Edit, we follow that rhythm. Every week leading up to the holidays, we introduce one small ritual, a way to reconnect with your skin, your senses and the stillness that winter brings.This first chapter is about reset — the art of beginning again. The philosophy of purification In Japanese culture, cleansing is more than a step, it’s a ceremony of renewal. Rooted in misogi (禊), the Shinto-inspired tradition of purification through water, it symbolizes washing away what no longer serves you. Both physically and spiritually. This philosophy lies at the heart of Jevie: the belief that true beauty begins with balance. Our approach combines Japanese precision with Scandinavian minimalism, creating rituals that are simple, effective and kind to the skin. Double cleansing embodies that harmony. The first step dissolves, the second refreshes. Together, they bring back the skin’s natural rhythm, what we call the Jevie way: clean, balanced and quietly radiant. The Double Cleansing Ritual Begin with The Makeup Remover Oil, a silky, non-greasy formula that melts away makeup, SPF and impurities. As it meets water, it transforms into a milky texture that rinses off effortlessly, leaving the skin hydrated and calm. Follow with The Facial Cleanser, a pH-balanced, soap-free gel that clears away the last traces of the day while protecting the skin’s natural barrier. The result is skin that feels soft, balanced and perfectly prepped for what follows. Two gentle steps. One mindful moment. A ritual that purifies without stripping and resets your skin for what’s next. A ritual for winter stillness In a season often filled with movement and noise, The Double Cleansing Ritual offers a quiet counterpoint, a way to come back to yourself. The warmth of your hands, the scent of botanicals, the rhythm of water against skin. As the first candle of Advent burns, let this be your invitation to pause. To wash away the day, and welcome the calm of winter. Because every glow begins with a reset. The Winter Edit I by Jevie.
