At Jevie, we believe that cleansing should feel like a moment of calm. A reset. A ritual that supports your skin rather than challenges it. But one thing we’ve learned through years of working with Japanese skincare science and wild-grown ingredients is this: The way you cleanse matters just as much as the products you apply afterward. Over-cleansing isn’t only about how often you wash your face. It’s usually about how.Harsh formulas and repeated washing can strip away the skin’s natural lipids, disrupt its microbiome, and raise its pH. These small imbalances weaken the barrier, causing dryness, tightness and sensitivity that can eventually lead to inflammation or excess oil production. The good news? With the right method, cleansing can be deeply effective and exceptionally gentle. This balance between purity and protection lies at the heart of Jevie’s philosophy, rooted in Japanese skincare traditions where cleansing is seen as nourishment, not depletion. Why Over-Cleansing Damages Skin Your skin has its own ecosystem, a protective layer of lipids, beneficial bacteria and a slightly acidic pH (around 5.5). Together, they form the barrier that locks in moisture and shields against external stressors. When this balance is disturbed, the skin begins to lose essential oils and hydration, the microbiome becomes unbalanced, and the pH rises — slowing down natural cell renewal. Over time, this weakens the barrier and leads to dryness, redness and irritation. In short, over-cleansing forces the skin to work harder to repair itself, and that constant recovery can dull its natural glow. Signs You Might Be Over-Cleansing Your skin often reveals when it needs more gentleness. If it feels tight after washing, or if dry areas appear around the nose and mouth, your barrier may be overworked. Redness, sensitivity, or an unexpected increase in oil are all signs the skin is trying to rebalance itself. When makeup no longer sits smoothly, or when breakouts appear despite feeling clean, it’s a signal that the skin’s harmony has been disturbed. A gentler cleansing routine helps restore that balance, allowing your skin to return to calm. How to Cleanse Without Damaging Your Skin Japanese skincare has long been guided by seijaku, the calm within movement. Every step has intention, and cleansing is no exception. At Jevie, we translate this philosophy into The Double Cleanser, a two-step ritual that purifies deeply while preserving hydration and calm. Step 1: Oil Cleanser Cleansing oils are a cornerstone of Japanese routines. They remove what water cannot, like makeup, SPF and excess sebum, without stripping the skin’s barrier. THE MAKEUP REMOVER OIL uses wild-grown botanical oils that:• Dissolve waterproof makeup and sunscreen• Lift impurities gently• Maintain the skin’s natural lipids and moisture balance When water is added, the oil transforms into a silky emulsion that rinses clean, leaving the skin soft, calm and nourished. Step 2: Foam Cleanser Once impurities are lifted, the second step refreshes and balances. THE FACIAL CLEANSER maintains the skin’s natural pH, softly foams with plant-based surfactants and supports the microbiome. It soothes, hydrates and prepares the skin for the next step without any tightness or dryness. Together, these two steps form The Double Cleanser, a ritual of precision and care that cleanses effectively while protecting the skin’s natural equilibrium. How Often Should You Cleanse? Morning: One gentle cleanse with The Facial Cleanser to refresh and rebalance.Evening: Double cleanse with The Makeup Remover Oil and The Facial Cleanser if you wear SPF, makeup or live in a city environment. If your skin is dry or sensitive, using The Facial Cleanser alone in the evening can be perfectly sufficient. The key is consistency, not intensity. The Takeaway Cleansing should never be something your skin must recover from.It should be the beginning of renewal. With The Makeup Remover Oil and The Facial Cleanser, you give your skin: ✓ A balanced pH environment✓ Support for the microbiome✓ Clean pores without dryness✓ Hydration and calm for every skin type✓ A ritual that soothes, not strips A cleansing philosophy inspired by Japan. Crafted by Jevie for skin that thrives in balance and harmony.
