In the skincare industry, synthetic ingredients have long dominated the shelves. They are often used because they are cheap, stable, and easy to mass-produce. But as consumers become more aware of what they put on their skin, the question arises: Can natural ingredients actually outperform synthetics? The answer is yes—when they’re carefully selected, responsibly sourced and formulated with precision. At Jevie, we go beyond simply using "natural" ingredients. We work with wild-harvested, microbiome-friendly botanicals that deliver results without compromising skin health or the environment. Here's why, when done right, nature outperforms lab-made alternatives. The Problem with Synthetics in Skincare Synthetic ingredients, such as sulfates, silicones and certain preservatives, are designed for performance—foaming, smoothing, preserving—but often at a biological cost: They can disrupt the skin’s microbiome. They may strip the skin’s natural barrier. Prolonged use can lead to dryness, irritation, or long-term skin sensitivity. Many synthetic ingredients provide short-term results but long-term imbalance. While not all synthetics are harmful (some are safe and effective in specific contexts), they rarely offer the skin-compatible nourishment that natural ingredients provide. Why Natural Ingredients (When Properly Sourced) Perform Better Nature, especially in its wild form, offers skin what lab-made ingredients often can’t: complex, bioavailable nutrients that work in harmony with our skin’s natural functions. At Jevie, our wild-harvested ingredients are: Richer in nutrients: Wild plants grow in harsh, unprotected environments, which forces them to develop higher levels of antioxidants and protective compounds. These nutrients translate into powerful skin benefits. Microbiome-friendly: Unlike many synthetics, our natural formulations support the balance of your skin’s microbiome rather than disrupt it. Food-grade quality: The ingredients we select are so pure they could be used in foods—meaning they are gentle, safe and readily absorbed by the skin. We are not simply "natural." We are beyond organic. Our ingredients grow wild, untamed by pesticides, fertilizers, or controlled farming—making them more potent and more resilient. Wild vs. Cultivated: Why It Matters Most "natural" skincare brands use organically farmed ingredients, which are good—but farm-grown botanicals can lack the biodiversity and stress-adaptive nutrients found in wild plants. Wild-harvested ingredients are different: They contain a broader spectrum of phytonutrients because they survive in challenging conditions without human intervention. They have stronger antioxidant profiles that better protect the skin against environmental damage. Their natural growth cycles result in ingredients that are more bioactive, delivering real, visible results. Nature’s Complexity: A Skincare Advantage Synthetic ingredients are typically single-molecule solutions. For example, a lab-made antioxidant like BHT (butylated hydroxytoluene) targets oxidation but does nothing else. In contrast, wild-harvested plant extracts offer: Multifunctional benefits: hydration, protection, anti-inflammation and barrier support—all from one plant. Synergistic compounds: Nature doesn’t work in isolation. The compounds in a wild plant support each other, making them more effective together than synthetic isolates. This is why our star ingredients—like wild-harvested roses, cold-pressed plant oils, and gentle coconut-derived surfactants—can nourish your skin in ways synthetics simply can’t replicate. The Jevie Standard: Wild, Gentle, Effective We don’t choose natural ingredients because it’s trendy. We choose them because, when done right, they are better for your skin, your body and the planet. - Wild-harvested, beyond organic ingredients- Microbiome-supportive formulations- Food-grade quality, free from harsh chemicals- Gentle but effective cleansing and hydration At Jevie, we believe your skincare should nourish your skin the same way wholesome food nourishes your body—deeply, safely and holistically. Discover our full skincare range, crafted to support this philosophy and find the perfect routine for you.
