When choosing haircare for the whole family, it’s not just about getting clean hair—it’s about protecting the scalp, avoiding harsh chemicals and keeping things simple. As a mom and Jevie’s Content & Social Media Manager, Linn knows how important it is to find products you truly trust. That’s why we created The Shampoo and The Hair Oil — two gentle, microbiome-friendly products designed for all ages, from toddlers to grown-ups. In this post, We'll share more about what makes them so unique—and answer a few personal questions about how we use them at home. Why We Believe Less Is More The Shampoo is made in Japan and inspired by the philosophy of doing more with less. It gently cleanses the hair without stripping away natural oils, thanks to its pH-balanced formula (pH about 5.6) that mirrors the natural pH of both scalp and hair. This balance is key to keeping hair soft and healthy—no conditioner needed. The formula is entirely free from harsh chemicals, synthetic preservatives and artificial fragrances. Instead, we use a coconut-based natural preservation system that’s safe for even the most delicate skin. That’s one of the reasons why The Shampoo is a go-to for families. What Makes The Shampoo and The Hair Oil So Special? No conditioner needed – The Shampoo leaves hair soft, manageable, and easy to comb through on its own. Safe for children – Gentle, tear-free formula with no added fragrance, making it ideal for young, sensitive scalps. No synthetic preservatives – We use a natural, coconut-based preservation system instead. Microbiome-friendly – Supports a healthy scalp ecosystem, which is especially important for kids’ developing skin barriers. Wild-harvested and plant-based ingredients – Simple, safe and effective. Minimalist and nourishing – A one-step solution that suits all hair types, including thick, fine, dry or curly hair. Pair it with The Hair Oil for extra nourishment and shine. Lightweight and non-greasy, it’s perfect for taming frizz, protecting from styling heat or simply adding softness to the ends. It’s fragrance-free and safe enough to use daily—even for babies. Why I Choose The Shampoo for My Family Our Content & Social Media Manager Linn shares how she uses The Shampoo at home—and why it’s become a trusted part of her family’s routine. How do you use The Shampoo at home?I use it for the whole family—even for the kids. It feels so good to choose something I really trust, made with clean, gentle ingredients. What do you love most about The Shampoo?That I don’t need conditioner! I have thick hair and usually need a lot of conditioner to detangle, but with The Shampoo my hair becomes soft and easy to brush anyway. It’s perfect when you have children and want to keep the routine simple. Why does it feel extra right at this moment?Because I want to give the best to my children. I think it’s so important to talk more about the harmful chemicals in skincare and haircare. Jevie feels completely right for the times we live in—with wild-grown, natural ingredients that are kind to both our bodies and the planet. Gentle Enough for the Little Ones. Powerful Enough for You. Whether you're washing your toddler’s hair or your own, The Shampoo and The Hair Oil offer a nourishing, minimalist solution that actually works. No unnecessary steps, no harsh ingredients—just simple, clean haircare that the whole family can feel good about. Ready to make the switch? Explore The Shampoo and The Hair Oil
