At Jevie, we honor the wisdom of nature and timeless Japanese philosophies. We are a Swedish brand with products crafted in Japan, emphasizing 100% natural ingredients, minimalistic routines, Japandi design, earth care and mindfulness.

Our belief, "Nature is Above All," guides us to balance modern technology with nature's intricate wisdom. We meticulously craft each product with wild-grown plants, ensuring quality, purity and efficacy. This approach is deeply connected to Japanese philosophies:


Embracing Imperfection

Wabi-Sabi is the philosophy of finding beauty in imperfection and transience. It celebrates the natural cycle of growth and decay, reminding us to appreciate the simple, rustic, and imperfect aspects of life. This philosophy encourages mindfulness and contentment with what we have.

Kaizen (改善)

Continuous Improvement

Kaizen is the practice of continuous improvement. It involves making small, incremental changes regularly to enhance efficiency, productivity, and quality. This philosophy can be applied to personal development and business practices, promoting a culture of ongoing progress.

Ikigai (生き甲斐)

Purpose in Life

Ikigai represents the concept of finding one's reason for being. It is the intersection of what you love, what you are good at, what the world needs, and what you can be paid for. This philosophy encourages living a balanced and fulfilling life by pursuing activities that bring joy and purpose.

Shinrin-Yoku (森林浴)

Forest Bathing

Shinrin-Yoku, or forest bathing, is the practice of immersing oneself in nature to improve mental and physical well-being. It encourages mindfulness and a deep connection with the natural world, promoting relaxation and stress reduction.

Zen (禅)

Mindful Living

Zen is a school of Buddhism that emphasizes meditation, mindfulness, and simplicity. It focuses on living in the present moment, cultivating inner peace, and finding clarity through mindful practices. Zen encourages a minimalist lifestyle and a deep connection with the present.

Mono no Aware (物の哀れ)

Awareness of Impermanence

Mono no Aware is the appreciation of the ephemeral nature of life. It is a gentle sadness or wistfulness at the passing of things, recognizing the fleeting beauty of moments and experiences. This philosophy encourages mindfulness and gratitude for the present.

Kintsugi (金継ぎ)

Art of Repair

Kintsugi is the art of repairing broken pottery with gold or silver lacquer, highlighting the cracks rather than hiding them. It symbolizes resilience and the beauty of healing. This philosophy teaches that imperfections and scars are part of an object's history and can add to its beauty.

Mottainai (もったいない)

Waste Not, Want Not

Mottainai is a term expressing a sense of regret over waste. It embodies the principle of using resources wisely and appreciating their value. This philosophy encourages sustainable living and environmental stewardship.

Beyond Skincare: Embracing Nature for a Better Future

We are more than a skincare brand, we are committed to making the world a better place. Our blog shares insights on sustainable living, conscious consumerism, and environmental stewardship, empowering our community to take meaningful action.

Join us in embracing nature's wisdom and shaping a harmonious lifestyle for future generations.