THE BLOG

Curcumin, lutein and zeaxanthin are nutrients that work quietly in the background, supporting the body’s ability to manage inflammation and oxidative stress. Together, they form a trio that contributes to...

Sugar is a natural exfoliant that offers gentle yet effective exfoliation without stripping the skin. Discover why sugar scrubs are ideal for smoothing skin, supporting hydration and maintaining a healthy...

Double cleansing is a long-standing Japanese skincare ritual used to gently remove makeup, SPF and impurities in two steps. Rooted in daily routines, it supports clear, balanced skin without disrupting...

The sento is a traditional Japanese public bathhouse used for daily bathing. Found throughout Japan, sento culture is based on shared rituals, cleanliness, routine and a long-standing approach to care...

Discover why intimate care is becoming a core part of clean beauty. The Intimate Care supports the intimate microbiome, boosts moisture and reduces irritation with a gentle, fragrance-free formula designed...

Why does J-beauty always start with hydration? Because skin can only glow when moisture comes before cream or oil. Here’s the ritual that makes all the difference.