THE BLOG

In contrast to high-shine trends like glass skin, mochi skin focuses on hydration, elasticity and balance. It’s skin that moves, adapts and feels comfortable in itself, supported by gentle daily...

Sugar is a natural exfoliant that offers gentle yet effective exfoliation without stripping the skin. Discover why sugar scrubs are ideal for smoothing skin, supporting hydration and maintaining a healthy...

Double cleansing is a long-standing Japanese skincare ritual used to gently remove makeup, SPF and impurities in two steps. Rooted in daily routines, it supports clear, balanced skin without disrupting...

Discover why intimate care is becoming a core part of clean beauty. The Intimate Care supports the intimate microbiome, boosts moisture and reduces irritation with a gentle, fragrance-free formula designed...

Why does J-beauty always start with hydration? Because skin can only glow when moisture comes before cream or oil. Here’s the ritual that makes all the difference.

Create a simple home spa inspired by Japanese routines. With clean textures and intentional steps, The Facial Cleanser, The Sugar Scrub and The Shampoo help you slow down, reset and...