At Jevie, we believe that cleansing should feel like a moment of calm. A reset. A ritual that supports your skin rather than challenges it. But one thing we’ve learned through years of working with Japanese skincare science and wild-grown ingredients is this:
The way you cleanse matters just as much as the products you apply afterward.
Over-cleansing isn’t only about how often you cleanse — it’s usually about how you cleanse. Harsh formulas can disrupt the skin’s balance long before you realise it. Tightness, dryness, and sensitivity are usually your skin’s way of saying: “I’m working a little too hard.”
The beautiful part? With the right method, cleansing can be deeply effective and exceptionally gentle. This gentle effectiveness is at the core of Jevie’s philosophy — rooted by Japanese skincare traditions where cleansing is seen as a moment of nourishment, not depletion.
Signs You Might Be Over-Cleansing
Here are the most common signs your skin may be telling you it needs a gentler cleansing approach:
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Your skin feels tight immediately after cleansing
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You experience dryness around the nose or mouth
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You notice increased redness
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Your skin becomes oilier throughout the day
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Your makeup doesn’t sit as well as it used to
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You’re seeing more breakouts than before
The solution is almost always the same: switch to gentler products and trust your skin’s natural processes.
How to Cleanse Without Damaging Your Skin
Japanese skincare has always focused on balance, precision and softness. At Jevie, we’ve taken that philosophy and infused it into every step of our cleansing system.
1. Start with an Oil Cleanser — Because Oil Dissolves Oil
The first step in a Japanese routine is always an oil cleanser. Not because it’s trendy, but because it’s scientifically elegant: oil dissolves oil, allowing makeup, SPF, sebum, and pollution particles to melt away effortlessly.
With THE MAKEUP REMOVER OIL, we use natural, wild-grown oils chosen for their ability to:
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dissolve long-wear and waterproof makeup
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lift SPF without irritation
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soften excess oil and impurities
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cleanse without disturbing the skin’s natural moisture
When you add a little water, the oil transforms into a silky, milky texture that rinses easily — leaving your skin calm, nourished, and perfectly prepped for step two.
This is where the Jevie philosophy shines: effective cleansing that never compromises comfort.
2. Follow with a Naturally-Foaming, pH-Balanced Cleanser
Once makeup and SPF have been dissolved, your second cleanser should focus on refreshing your skin — not stripping it.
THE FACIAL CLEANSER is designed exactly for this. It:
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has a pH of around 5.6 to support the skin’s natural balance
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naturally foams without harsh surfactants
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maintains moisture while cleansing
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supports the skin’s microbiome
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soothes even sensitive skin
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is gentle enough to use both morning and evening
This formula cleanses deeply yet softly, sweeping away the last traces of impurities while keeping your skin hydrated, balanced and ready for your next skincare steps.
No tightness. No dryness. Just clean, calm and comfortable skin — the way Japanese skincare intends, and the way Jevie formulates.
Together, they create THE DOUBLE CLEANSER: a routine that deeply cleanses while leaving the skin soft, hydrated and harmoniously balanced — the foundation of Jevie’s Japanese-inspired cleansing philosophy.
How Often Should You Cleanse?
For most people, this is enough:
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Morning: One gentle cleanse with THE FACIAL CLEANSER
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Evening: Double cleansing if you wear SPF, makeup, or live in an urban environment
- If you don’t wear makeup or heavy sunscreen, using THE FACIAL CLEANSER alone in the evening can also be perfectly sufficient
The key is quality and balance — not quantity.
The Takeaway
At Jevie, our mission is to make skincare feel grounding, gentle and deeply effective — never harsh, never complicated.
With THE MAKEUP REMOVER OIL and THE FACIAL CLEANSER, you get a cleansing ritual that:
✓ respects the skin barrier
✓ maintains a healthy pH
✓ naturally dissolves makeup, SPF and impurities
✓ refreshes without stripping
✓ supports all skin types
✓ is gentle enough for morning and evening
✓ leaves the skin soft, balanced and radiant
A cleansing ritual inspired by Japan. Crafted with Jevie’s philosophy. Made for skin that thrives in harmony.
