In Japan, skincare has never been about doing more. It has been about doing things in the right order. Carefully. Consistently. Without rushing. One of the most deeply rooted habits in Japanese skincare is the double cleanse. A ritual that many Japanese women have followed for generations, not as a trend, but as a natural part of daily life. Cleansing is not seen as a quick step before the “real” skincare begins. It is the foundation that everything else depends on. Cleansing as a daily ritual In Japanese culture, cleansing is about respect. Respect for the skin and for the time you take to care for it. Just like bathing rituals such as the sento, skincare follows a clear sequence. You remove what does not belong before you add anything new. This is where double cleansing comes in. Throughout the day, the skin accumulates makeup, sunscreen, pollution, excess sebum and environmental impurities. Water alone is not enough to remove all of this gently and thoroughly. At the same time, harsh cleansers can disrupt the skin’s natural balance. The solution has long been simple. Two steps. Each with a clear purpose. Why double cleansing works The idea behind double cleansing is based on how different substances dissolve. Oil attracts oil. Water attracts water. The first step is oil-based. This removes makeup, SPF and oil-soluble impurities without friction. The second step is water-based. This cleanses away sweat, residue and any remaining impurities, leaving the skin truly clean, but never stripped. This method allows the skin to stay balanced, soft and receptive. When cleansing is done properly, everything that follows works better. The Double Cleanser by Jevie Inspired by Japan’s long-standing double cleanse tradition, The Double Cleanser is designed as a complete, gentle cleansing ritual for everyday use. The bundle brings together two products that work in harmony. Each step supports the next. Nothing is unnecessary. The Makeup Remover Oil The first step of the ritual. The Makeup Remover Oil is a lightweight, non-greasy oil that effortlessly dissolves makeup, sunscreen and impurities. Even waterproof products melt away without the need for rubbing or harsh movements. When water is added, the oil transforms into a soft, milky texture that rinses off easily, leaving the skin feeling clean, hydrated and comfortable. No residue. No tightness. This step respects the skin barrier while ensuring that nothing from the day is left behind. The Facial Cleanser The second step completes the cleanse. The Facial Cleanser is a gentle, soap-free formula with a skin-friendly pH of 5.6. It removes any remaining impurities while maintaining the skin’s natural moisture balance. The result is skin that feels calm, clear and refreshed, never dry or over-cleansed. It prepares the skin perfectly for hydration and protection in the steps that follow. A gentle cleanse for balanced skin Together, The Makeup Remover Oil and The Facial Cleanser create a cleansing ritual that is both effective and kind to the skin. The benefits go beyond clean skin. Double cleansing helps maintain balance, supports hydration and allows serums and oils applied afterwards to absorb more effectively. It is suitable for all skin types, including sensitive skin and free from harsh chemicals and unnecessary additives. How to use the ritual Begin with The Makeup Remover Oil. Massage onto dry skin to dissolve makeup, sunscreen and impurities. Add water to emulsify, then rinse. Follow with The Facial Cleanser. Apply to wet skin, massage gently and rinse thoroughly. Two steps. One calm ritual. Every evening. The beauty of simplicity The reason this ritual has lasted for so long in Japan is simple. It works. Not by forcing the skin, but by supporting it. Cleansing, when done with care, becomes more than a routine. It becomes a moment to slow down, reset and prepare the skin for what comes next. Sometimes, the most powerful rituals are also the simplest.
