Nella nostra epoca di avanzamento tecnologico, spesso riponiamo fede incrollabile in nuove innovazioni, trascurando l'intricata rete e la profonda complessità della natura. Tuttavia, nonostante i nostri progressi, l'enorme conoscenza contenuta nel percorso evolutivo millenario della natura spesso supera la nostra comprensione. A Jevie lo riconosciamo e stabiliamo un equilibrio tra la promessa della tecnologia e la saggezza della natura. Realizziamo meticolosamente ogni prodotto, sperimentando varie combinazioni di ingredienti e proporzioni, rispettando sempre la complessa sinergia degli elementi naturali. Il nostro approccio scientifico, guidato dalla saggezza della natura, garantisce che le nostre soluzioni per la cura della pelle rispondano a benefici specifici e promuovano al contempo il benessere generale, incarnando la nostra ricerca dell'eccellenza.

Jevie draws its name from the mountains of Lorestan, where a natural gum—harvested from the wild almond tree and known locally as Jevie (or Zhui)—was traditionally mixed with egg yolk to gently cleanse and nourish the hair. This ancestral practice, simple yet meaningful, reflected a deep belief in nature’s capacity to nurture.

For Dr. Shahram Mesri, this ingredient would become a lifelong point of fascination. A renowned plant scientist with a PhD from Tokyo University and decades of work in biotechnology, Dr. Mesri devoted three years of research to understanding the biological effects of Jevie gum in controlled environments. His findings were compelling: in plant tissue cultures, Jevie gum enabled plants to survive up to three times longer, tolerate acidic conditions (as low as pH 4.5), and continue to grow in bacteria-contaminated or herbicide-exposed media—where control groups failed to thrive.

These results revealed a natural resilience that resonated with Dr. Mesri’s long-held belief that “Nature is above all.”

Today, Jevie gum—also known as Arabic gum—is a foundational element in our formulations. Not because of bold claims, but because it represents something deeper: the quiet power of nature, supported by science, and brought to life through minimalist care that respects both skin and origin.