Unless specified differently below, there is no legal or contractual requirement for you to provide your personal information, nor is it necessary to finalize a contract. Providing your data is entirely up to you and there will be no repercussions if you choose not to. This condition holds unless the processing activities mentioned below indicate otherwise. “Personal data” refers to any information associated with an identifiable or already identified individual.
SERVER LOG FILES
You can browse our websites without having to share your personal data. Every time you visit our website, user data is relayed to us or our web hosts/IT service providers by your internet browser and saved in server log files. The stored data could include the name of the visited page, date and time of the visit, the IP address, volume of data transferred, and the identity of the provider sending the request. The processing is based on Article 6(1) f) of the GDPR and is in our legitimate interest to ensure our website runs smoothly and to improve our services.
CUSTOMER INITIATED CONTACT VIA EMAIL
Should you reach out to us voluntarily via email, we will only collect your personal data (name, email address, message content) to the extent that you provide it. The data processing is aimed at addressing and responding to your inquiry.If the initial contact relates to pre-contractual measures (such as consultation for purchasing interest, order establishment) or pertains to an agreement you and we have already agreed upon, this data processing is carried out based on Article 6(1)(b) GDPR.
For any other reasons, this data processing occurs based on Article 6(1)(f) GDPR to serve our overriding, legitimate interest in handling and responding to your inquiry. In this instance, you have the right to object at any time to this processing of personal data relating to you, pursuant to Article 6(1)(f) GDPR, based on your specific circumstances.We will only utilize your email address to process your request. Following this, your data will be deleted in accordance with legal retention periods, unless you have given consent for further processing and usage.
DATA COLLECTION AND PROCESSING VIA THE CONTACT FORM
When you use our contact form, we will only collect your personal data (name, email address, message content) to the extent that you provide it. The data processing is carried out to facilitate contact.
If the initial contact relates to pre-contractual measures (such as consultation for purchasing interest, order establishment) or pertains to an agreement you and we have already agreed upon, this data processing is carried out based on Article 6(1)(b) GDPR.
For any other reasons, this data processing occurs based on Article 6(1)(f) GDPR to serve our overriding, legitimate interest in handling and responding to your inquiry. In this instance, you have the right to object at any time to this processing of personal data relating to you, pursuant to Article 6(1)(f) GDPR, based on your specific circumstances.
We will only utilize your email address to process your request. Subsequently, your data will be deleted, unless you have consented to its further processing and usage.
CUSTOMER ACCOUNT AND ORDERS
Creating a Customer Account:
When you set up a customer account, we collect your personal data to the extent provided. This data processing enhances your shopping experience and streamlines order processing. This process is in accordance with art. 6 (1) lit. a GDPR and your consent. You may revoke your consent at any time by reaching out to us, which will not affect the legality of processing conducted with your consent prior to revocation. Your customer account will subsequently be deleted.
Collection, Processing, and Transfer of Personal Data in Orders:
We only gather and utilize your personal data as required to fulfill and process your order and to respond to your inquiries. Providing this data is a prerequisite for contract conclusion; failure to do so will result in an inability to finalize the contract. This process is based on Article 6(1) b) GDPR and is essential for the execution of a contract with you. Your data may be transferred, for instance, to shipping companies, drop-shipping providers, payment service providers, order handling service providers, and IT service providers of your choosing. We adhere strictly to legal requirements in all cases, limiting data transmission to the minimum necessary.
Data Utilization for the Creation of Target Groups:
We occasionally use customer data for advertising purposes to form a “lookalike” or similar audience of potential customers on advertising platforms like Facebook or Google. By uploading an encrypted list of data (e.g., email addresses) that matches the platforms’ own data, we can focus advertisements on potential customers sharing interests or demographics similar to our existing customers. This uploaded encrypted data is only used for this purpose and is deleted once the target audience is generated. We don’t have access to personal data of anyone in the generated target audience unless they interact with the ads shown. We believe that this method poses minimal to no risk to our customers’ privacy.
Utilizing your Email Address for Newsletter Distribution:
If you’ve given explicit consent, we will use your email address outside of contractual processing to send you our marketing newsletters. This is based on art. 6 (1) lit. a GDPR and your consent. You can revoke your consent at any time, which will not affect the legality of processing carried out with your consent before revocation. You can unsubscribe from the newsletter at any time using the appropriate link in the newsletter or by reaching out to us. Your email address will then be removed from our mailing list.
Using your Email Address for Direct Marketing Emails:
Your email address, acquired during a purchase, will be used to electronically send marketing materials for our own goods or services similar to those you’ve already purchased from us unless you’ve objected to this usage. Providing your email is essential to conclude a contract; not doing so will prevent any contract from being concluded. This is based on art. 6 (1) lit. f GDPR due to our vested interest in direct marketing. You can object to this usage of your email address at any time by contacting us. You can also use the link provided in the marketing email, which involves no costs beyond basic transmission costs.
Sharing your Email Address with Shipping Companies for Shipping Status Updates:
With your explicit consent during the ordering process, we share your email address with the shipping company as part of contractual processing. This allows you to receive updates about the shipping status of your order via email. This is based on art. 6 (1) lit. a GDPR and your consent. You can revoke your consent at any time by contacting us or the shipping company, without affecting the legality of processing conducted with your consent prior to revocation.
PAYMENT SERVICE PROVIDERS
Payment options from Shopify:
Using the links below, you can find out how to manage cookies (or deactivate them, among other things) in major browsers:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=en
Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
TECHNICALLY NECESSARY COOKIES
Processing is carried out on the basis of art. 6 (1) lit. f GDPR due to our largely justified interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our range of services.
You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR, for reasons relating to your personal situation.
ADVERTISING TRACKING & ANALYSIS
Use of Google Analytics:
Our website uses the web analysis service Google Analytics from Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for processing your data and for compliance with the applicable data protection legislation.
The processing of data serves to analyse this website and its visitors and for marketing and advertising purposes. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services to the website operator relating to website and internet use. In this process the following information, inter alia, can be collected: IP address, date and time of the website access, click path, information on the browser and the device you are using, the pages visited, referrer URL (website via which you accessed our website), location data, purchasing activities. The IP address transmitted from your browser within the scope of Google Analytics is not associated with any other data held by Google. Google Analytics uses technology such as cookies, web storage in the browser, and tracking pixels which enable an analysis of your use of the website. The information generated by these regarding your use of this website is usually transferred to a Google server in the USA and stored there. Google relies on standard contractual clauses as suitable guarantees for the protection of personal data, available at: https://policies.google.com/privacy/frameworks. Both Google and the US government authorities have access to your data. Google may combine your data with other data, such as your search history, personal accounts, usage data from other devices and any other information Google has about you.
IP anonymisation is activated on this website. Google uses this to shorten your IP address beforehand within Member States of the European Union or in other signatories to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
You can also prevent the collection of the data (including your IP address) generated by Google Analytics and related to your use of the website by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available at the following link [https://tools.google.com/dlpage/gaoptout?hl=de]. To prevent the data collection and storage by Google Analytics across multiple devices you can place an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You need to implement the opt-out on all systems and devices that you are using, so that this works comprehensively. If you delete the opt-out cookie, requests will be transmitted to Google again. When you click here the opt-out cookie will be placed: Deactivate Google Analytics. You can find more detailed information on the terms and conditions of use and data protection at https://www.google.com/analytics/terms/de.html and/or at https://www.google.de/intl/de/policies/ and at https://policies.google.com/technologies/cookies?hl=de.
Use of Facebook Pixel:
Our website uses the remarketing function “Custom Audiences” by Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland “Facebook”).
Meta Platforms Ireland and we are jointly responsible for the collection of your data and the transfer of this data to Facebook when the service is integrated. The basis for this is an agreement between us and Meta Platforms Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement is available at https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible in particular for the fulfilment of the information obligations in accordance with Art. 13, 14 GDPR, for compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for compliance with the obligations in accordance with Art. 33, 34 GDPR, insofar as a violation of the protection of personal data affects our obligations under the agreement on joint processing. Meta Platforms Ireland is responsible for enabling the rights of the data subject in accordance with articles 15-20 of the GDPR, for complying with the security requirements of article 32 of the GDPR with regard to the security of the service, and for complying with the obligations of articles 33, 34 of the GDPR, insofar as a breach of personal data protection concerns Facebook Ireland’s obligations under the joint processing agreement.
This application serves to address the visitor to the website with interest-related advertising on the social network Facebook.
We have implemented Facebook’s remarketing tag on our website for this purpose. This tag sets up a direct connection to Facebook’s servers when you visit our website. This informs the Facebook server which of our web pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook you will then be shown personalised, interest-related Facebook ads.
Your data may be transmitted to the USA.
The data processing, particularly the placing of cookies, is carried out on the basis of Article 6(1)(f) GDPR due to our overriding legitimate interest in addressing visitors to the website with targeted, interest-related advertising. On grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you and carried out in accordance with Article 6(1)(f) GDPR.
You can deactivate the remarketing function “Custom Audiences” here.
Use of TikTok Pixel:
Implementation of Google Ads Conversion Tracking:
Usage of Google Inc.’s Remarketing or “Similar Audiences” Function:
Usage of Microsoft Advertising:
Our website uses Microsoft Advertising provided by Microsoft Corporation. The data processing aids in marketing, advertising, and measuring the success of the advertising measures (conversion tracking). Microsoft Advertising employs technology like cookies and tracking pixels that facilitate the analysis of your website usage. Clicking on Microsoft Advertising placed ads results in a cookie placement for conversion tracking. This cookie has limited validity and can’t be used for personal identification. Information collected might include IP address, Microsoft-assigned identifiers, browser and device info, Referrer URL, and URL of our website. For preventing the storage of cookies, make appropriate technical settings in your internet browser. More information on data protection and the cookies used by Microsoft Bing can be found at https://privacy.microsoft.com/de-de/privacystatement.
INTEGRATION OF PLUGINS
Use of Google Tag Manager:
Use of YouTube:
Google Fonts Usage:
RIGHTS OF DATA SUBJECTS AND RETENTION PERIOD
Upon completion of contractual processing, the data is first stored for the duration of the warranty period, then in compliance with legally mandated retention periods, particularly those specified by tax and commercial law, and subsequently deleted after these periods, unless you have consented to further processing and use.
Rights of the Data Subject:
Provided the legal requirements are met, you have the rights according to art. 15 to 20 GDPR: right to information, rectification, deletion, restriction of processing, and data portability. Furthermore, you have the right to object to processing based on art. 6 (1) GDPR and to processing for direct marketing purposes, according to art. 21 (1) GDPR.
Right to Lodge a Complaint with a Supervisory Authority:
You have the right to lodge a complaint with a supervisory authority in accordance with art. 77 GDPR if you believe your data is being processed unlawfully.
Right to Object:
If the data processing described here is based on our legitimate interests in accordance with Article 6(1)f) GDPR, you have the right, for reasons arising from your specific situation, to object to the processing of your data with future effect. If the objection is upheld, we will cease processing the personal data unless we can provide compelling legitimate reasons for the processing that outweigh your interests or rights and freedoms, or if the processing serves to assert, exercise, or defend legal claims. If personal data is being processed for direct marketing purposes, you can object to this processing at any time. If the objection is upheld, we will stop processing the personal data for direct marketing purposes.