In our era of technological advancements, we often place unwavering faith in new innovations, overlooking the intricate web and profound complexity of nature. Yet, despite our progress, the vast knowledge contained within nature's millennia-old evolutionary journey often surpasses our understanding. At Jevie, we recognize this and balance the promise of technology with the wisdom of nature. We meticulously craft each product, experimenting with various ingredient combinations and proportions, always respecting the complex synergy of natural elements. Our scientific approach, guided by nature's wisdom, ensures our skincare solutions address specific benefits while promoting overall well-being, embodying our pursuit of excellence.

At Jevie, we're venturing into conscious skincare, highlighting nature's profound ability to nurture and protect the skin. Our belief, "Nature is Above All," illustrates our commitment to natural, safe, and environmentally-conscious skincare solutions that transform your skin while respecting the delicate balance of natural ecosystems.

We aim to incorporate awe-inspiring aspects of nature into daily routines, recognizing the interconnectedness of all living beings and nature. Our approach uses wild grown plants harvested at peak nutrition in their natural habitat, coupled with precise extraction methods, ensuring our products meet high standards of quality, purity, and efficacy.

But we see ourselves as more than just a skincare brand; we're a lifestyle brand committed to making the world a better place. This mission extends to our blog, where we share important information on a variety of topics beyond skincare. We delve into sustainable living, conscious consumerism, and environmental stewardship, hoping to contribute to a more equitable, compassionate, and sustainable world.

Through insightful articles and practical tips, we aim to empower our community to take meaningful actions shaping our collective future. We believe in the power of collective action and the potential for positive change.

Together, let's shape a lifestyle that cherishes nature, laying a foundation for all the great minds of future generations.

NATURE IS ABOVE ALL

Jevie draws its name from the mountains of Lorestan, where a natural gum—harvested from the wild almond tree and known locally as Jevie (or Zhui)—was traditionally mixed with egg yolk to gently cleanse and nourish the hair. This ancestral practice, simple yet meaningful, reflected a deep belief in nature’s capacity to nurture.

For Dr. Shahram Mesri, this ingredient would become a lifelong point of fascination. A renowned plant scientist with a PhD from Tokyo University and decades of work in biotechnology, Dr. Mesri devoted three years of research to understanding the biological effects of Jevie gum in controlled environments. His findings were compelling: in plant tissue cultures, Jevie gum enabled plants to survive up to three times longer, tolerate acidic conditions (as low as pH 4.5), and continue to grow in bacteria-contaminated or herbicide-exposed media—where control groups failed to thrive.

These results revealed a natural resilience that resonated with Dr. Mesri’s long-held belief that “Nature is above all.”

Today, Jevie gum—also known as Arabic gum—is a foundational element in our formulations. Not because of bold claims, but because it represents something deeper: the quiet power of nature, supported by science, and brought to life through minimalist care that respects both skin and origin.