Healthy hair does not begin with styling or treatments. It begins with balance. The way we cleanse our hair and scalp sets the conditions for everything that follows. When cleansing is too harsh, hair becomes dry, brittle or over-processed. When it is too heavy, buildup accumulates and the scalp loses clarity. Finding the middle ground is essential. This is where Jevie’s Shampoo is designed to work. Hair and scalp are part of the same system Hair health is closely connected to scalp health. The scalp is skin, with its own barrier, microbiome and sensitivity to disruption. When the scalp is stripped or irritated, hair growth and quality are affected over time. Jevie’s approach to shampoo starts here. Cleansing should remove what does not belong while preserving what the hair and scalp need to stay resilient. pH balance and the cuticle One of the most overlooked aspects of hair care is pH. Hair and scalp naturally sit at a slightly acidic pH, typically around 5.5 to 5.7. When products are too alkaline, the hair cuticle opens excessively. This leads to moisture loss, rough texture and the need for constant conditioning to compensate. The Shampoo is formulated with a pH of around 5.6, close to hair’s natural state. This allows the hair to be cleansed without forcing the cuticle open. The cuticle remains more intact, helping the hair retain moisture and strength. Because the hair is not stripped, a separate conditioner is often unnecessary. For low-porosity hair, this prevents products from sitting on the surface and causing buildup. For high-porosity hair, it helps retain hydration without leaving the hair dry or fragile. Wild-grown ingredients with a purpose The Shampoo is built around wild-grown and plant-based ingredients chosen for function rather than trend. Fifty percent of the formula consists of wild rose water from Rosa Damascena. Known for its nourishing and restorative properties, rose water helps refresh both hair and scalp while supporting softness and vitality. Amla extract, long used in traditional hair care, supports strength and shine. Pistachio seed oil contributes nourishment without heaviness, helping maintain flexibility and smoothness. Wild-harvested roses bring natural compounds that support hair health, while aloe vera and licorice root help soothe and balance the scalp. Antioxidants such as vitamin E help protect hair from external stressors, contributing to a soft, healthy finish rather than artificial shine. Gentle cleansing that respects the scalp The Shampoo uses naturally derived surfactants such as Cocamidopropyl Betaine and Sodium Cocoyl Glutamate. These cleanse effectively while remaining gentle on both hair and scalp. They remove buildup, excess oil and impurities without disrupting the scalp’s microbiome or leaving the hair dry. The formula is free from sulfates, SLS, SLES and silicones, making it suitable for sensitive scalps and regular use. This balance allows the scalp to remain calm and functional, rather than reactive. One shampoo for all hair types Healthy hair is not defined by texture or thickness. It is defined by how well moisture, strength and balance are maintained. The Shampoo is designed to support all hair types, from fine to thick, straight to curly, untreated or chemically processed. Its pH-balanced formula adapts to the hair rather than forcing a result. The goal is not to correct hair, but to support it. Why choose The Shampoo The Shampoo cleanses without disrupting the natural balance of hair and scalp. Its pH of around 5.6 helps preserve the cuticle, retain moisture and maintain strength without relying on conditioners or heavy coatings. Free from sulfates, silicones and harsh additives, it supports hair health in a way that is gentle, effective and sustainable. This is hair care that works with the hair, not against it. Because healthy hair does not need to be forced. It needs the right conditions to thrive.
