THE SERUM

Start your skincare routine with THE SERUM – a lightweight, fast-absorbing formula designed to deliver deep hydration and targeted care for your skin’s most common concerns. Carefully developed to improve texture, reduce the appearance of fine lines and dark spots and restore balance to stressed or dehydrated skin.

Powered by wild-harvested wild cucumber and wild pistachio seed oil, this serum helps reinforce the skin’s natural barrier while promoting a radiant, even-toned complexion. Suitable for all skin types, especially dry, sensitive or unbalanced skin.

Key Benefits:

• Deep Hydration: Wild cucumber is naturally rich in antioxidants and hydrating compounds that soothe and replenish moisture levels in dry, irritated skin.
  
• Barrier Support: Wild pistachio seed oil is packed with essential fatty acids and vitamin E, helping to strengthen the skin’s protective barrier and prevent moisture loss.
  
• Brightening and Balancing: Targets dark spots and uneven tone to reveal a more luminous, smooth and even complexion.
  
• Soothing and Clarifying: Naturally calming actives help reduce inflammation and can support blemish-prone skin, leaving it clearer and more comfortable.
  
• Fast-absorbing Texture: Silky and lightweight, the serum absorbs instantly without residue—perfect under makeup or as part of your daily skincare routine.

Why choose THE SERUM?

THE SERUM is the result of over 40 years of research and development, featuring a unique oil-water formulation stabilized without the use of synthetic emulsifiers or chemical solvents. With lower levels of natural thickeners like Arabian gum and guar gum, the texture remains fluid and fast-absorbing—designed for optimal performance and skin feel. Free from synthetic preservatives, artificial fragrance and unnecessary additives, it’s a minimalist yet high-performing treatment that fits effortlessly into both your morning and evening routines. A pure, potent solution for those who want visible results without compromise.

At Jevie, we believe in the power of simplicity and the purity of natural ingredients. To ensure maximum efficacy of our skincare, you should follow these steps:

STEP 1: Cleanse your skin - Start with a clean base by thoroughly cleansing your skin to remove any impurities.

STEP 2: Shake to mix - Before using, shake the bottle vigorously. This step is crucial as it helps to mix and activate the natural ingredients within each formula, ensuring maximum effectiveness when applied.

STEP 3: Apply THE SERUM - Dispense a small amount of THE SERUM into your hands. Apply it gentle to your face and neck. This lightweight, quick-absorbing moisturizer hydrates and prepares your skin, setting the stage for further nourishment.

STEP 4: Layer lightly - Japanese skincare is all about light layers that let your skin breathe. You can apply additional layers of THE SERUM as needed for extra hydration. If your skin still feels dry, we recommend finishing with THE BARRIER ELIXIR as the final layer to lock in moisture and provide a protective barrier. 

Warnings: If you experience any skin irritation or rash, please discontinue use and consult with a healthcare professional.

Wild Harvested from its Natural Habitat: Our products are crafted using carefully selected wild plants harvested from their natural habitat. By sourcing plants from these areas and cultivating them without the use of chemicals and pesticides, we ensure that our ingredients retain their purity and integrity. This commitment to quality is vital in delivering a product that is safe, effective, and truly beneficial to your health.

Preserving Nutritional Excellence: We understand that the nutritional value of our products lies in their natural composition. That's why we take great care in selecting ingredients that are rich in essential minerals, vitamins, and omega fatty acids. Wild grown plants have been shown to possess higher levels of these vital nutrients compared to conventionally grown counterparts. 

Meticulous Extraction Techniques: The extraction process plays a pivotal role in maintaining the potency and efficacy of our products. We utilize meticulous methods such as cold pressing and CO2 extraction to ensure that the valuable minerals, vitamins, and omega fatty acids are carefully preserved without being degraded or contaminated.

Balanced Formulas: Each product is carefully formulated to provide the ideal combination and proportion of ingredients to deliver optimal results. Jevie's commitment to scientific research and evidence-based formulations ensures that our products are designed to address specific skincare benefits. By combining the right ingredients in the right amounts, Jevie products offer a comprehensive approach to supporting overall health and well-being.

Rosa Damascena Flower Water, Water, Pistacia Vera Seed Oil, Rosa Damascena Flower Oil, Cucumis Sativus (Cucumber) Fruit Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Acacia Senegal Gum, Cyamopsis Tetragonoloba (Guar) Gum, Agar, Calcium Sodium Borosilicate, Silver Oxide, Salix Alba (Willow) Bark Extract, Citrus Paradisi (Grapefruit) Seed Extract, Glycerin, Citronellol, Farnesol, Geraniol, Eugenol, Farnesol.

Read more about our signature ingredients

When should I apply THE SERUM in my skincare routine?

Apply directly after cleansing. Shake the bottle gently before use. Dispense 1–2 pumps and smooth it evenly over your face, body or hands. Allow it to fully absorb before applying additional products like oils or creams.

What skin types is THE SERUM suitable for?

THE SERUM is suitable for all skin types, including sensitive, acne-prone and dehydrated skin. Its fast-absorbing, non-irritating formula makes it ideal for both morning and evening use.

What’s the difference between THE SERUM and THE LOTION?

While both are deeply hydrating, THE SERUM has a lighter, more fluid texture and contains a higher concentration of active ingredients. It absorbs faster and offers more targeted results for fine lines, dark spots, acne and dehydration. THE LOTION is more emollient and may be better suited for those seeking an all-in-one hydrator with a slightly richer feel.

How long does THE SERUM last?

Once opened, THE SERUM is effective for up to 3 months. If unopened, it remains shelf-stable for up to 36 months.

How should I store THE SERUM?

Keep it in a cool, dry place away from direct sunlight. Although it’s free from synthetic preservatives, our unique formula does not require refrigeration.

Does THE SERUM contain hormone-disrupting substances?

No. THE SERUM is free from all known endocrine-disrupting chemicals. We follow a strict no-compromise approach to formulation, ensuring that every ingredient supports both skin and systemic health.

Do you offer refills for THE SERUM?

No, we do not offer refills. As THE SERUM contains no synthetic preservatives, we prioritize safety and microbiological integrity. Reusing packaging may introduce bacteria, which could compromise the product.